If you have a 1300 number or a 1800 number for your company then you might want to consider adding a phone word in to the mix. If you do not know what a phone word is, it is when the words in your 1300 or 1800 number spell something out. A lot of different companies do this and many use it as a part of their marketing campaign. While I am sure that you and the people around you have come in contact with a phone word before, an example could be a fast food chain known for their burgers using the number 287437 to spell out BURGER. They can have 1300 or 1800 put in before that number and end up with a phone word. This type of marketing and usage of phone words have gone up a huge amount in Australia, and we will be talking about why that is so.
This type of marketing strategy pays off a lot because you could just simply go to the cheapest 1300 number provider and get a phone word number for your organization and then get a huge return on investment for it. This works especially well if your company requires clients to call in and talk to you to do business. What this does is it improves your brand memorability. For a client looking at a random phone number, it is an annoyance to have to look up the right number to call. However, with a phone word being marketed to them, they will always remember the number and remember that you are providing a service they want. Phone words are often added to marketing campaigns to help people remember the product and also remember what they need to do to be able to contact the company if they need to.Continue Reading